What is digital dentistry?
Digital dentistry may be defined in a broad scope as any dental technology or device that incorporates digital or computer-controlled components in contrast to that of mechanical or electrical alone. This broad definition can range from the most commonly thought area of digital dentistry — CAD/CAM (computer aided design/computer aided manufacturing) — to those that may not even be recognized, such as computer-controlled delivery of nitrous oxide.
The Internet has become a powerful global game changer, impacting how businesses interact with their market and transact their services. Dentistry has not been immune to the profound effect the digital world has had on how local enterprises market and grow their businesses. Even though the Internet has dramatically impacted how the business of dentistry is done, only limited timely research studying its impact has been available. This is the reason Sesame Communications commissioned a national study from Dental Products Report, a reputable and experienced research firm and recognized publisher of a journal centered on dental products. The national research study was designed to evaluate the adoption of digital technology in patient engagement and practice marketing areas. In addition, the study aimed to understand what service providers were leading the transition to the digital age of dentistry. Areas the study covered include patient engagement portals, websites, search engine optimization, social media and online reputation